“Wait… what do you mean the tickets are FREE?!“
– At least one patron, before every Wednesday performance at the Know
Hi everyone! Your Associate Artistic Director here, and I want to thank you for being a part of the Know Theatre Tribe.
Perhaps you were just here in July or August, reveling in the harmonies of The Bengsons’ Hundred Days.
Or, perhaps you found yourself here last February, riveted by Offred’s harrowing journey in The Handmaid’s Tale.
No matter what brought you to the Know, you had an experience you couldn’t get anywhere else but here, at Your Theatrical Playground.
We’re glad you came to play with us.
And now, you have a chance to make sure everyone who wants to come and play can do so, no matter what their income level.
Through The Welcome Experiment, Know Theatre makes Wednesday night MainStage performances completely free-of-charge—no strings attached.
We tested this program last season, truly not knowing what would happen. What we learned was that when you take away the barrier of ticket prices, new people will come to your theatre.
From voluntary surveys, we learned that on average, more than 51% of those who came to see Wednesday shows were new to the Know.
Even more thrilling: roughly 10% reported never having seen a play before!
We take artistic risks at the Know—it’s part of who we are. The Welcome Experiment was a risk, and so far it’s paid off.
We’re proud of how many new people we have been able to delight, to surprise, to challenge, and to move through our work, just by removing ticket price from the equation. And we’re proud of you—our magnificent audience—for pitching in last season to bring this program to life.
If you love our shows, and if you believe live theatre is for everyone, you can help by making a donation today.
Your gift of any size keeps Wednesdays at the Know free-of-charge, all season long. Your gift helps us make Know Theatre a place where everyone is welcome.
Will you join us and make a donation to The Welcome Experiment today?
Associate Artistic Director
p.s. Your tax-deductible gift brings live theatre to those who couldn’t otherwise afford it. Please make your gift today!